Pitbull's Product Placement

This music video here shows a product placements in  ''International Love'' by Pitbull featuring Chris Brown. In this music video, at several moments, a product is being advertised. The product is Voli Vodka (alcohol).
The technique used to show this product is that they make sure we see the brand name clearly and that someone is enjoy the product. I thinnk they're reaching their target. Their target is people who enjoy partying and drinks.